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Thursday, April 16, 2009

Invest In Travel

Now that Tax Day has come and gone, some of you are fortunate to get a refund from Uncle Sam.

The economy stinks. I know. Retirement funds are dwindling. Stocks are plummeting. Anxiety abounds. What are we to do?

We travel, dangit!

Travel Guru Rick Steves puts it best:

So, what's the impact of these “hard times” for travelers? Airfares are down about 20 percent since this time last year. (I just sent one of our researchers to Europe, flying from Seattle into London and home from Rome for $600 — wow.) Our dollar is about 20 percent stronger versus the euro, compared to a year ago (the euro used to cost $1.60, now it costs about $1.25). And the tumbling stock market means most of us have 30 or 40 percent less in our retirement accounts than we hoped to at this time. (Many are starting to think that investing in life experiences like travel might bring better and more reliable returns than investing in the stock market.)

Now is a great time to travel. And not just because everything is reasonably priced. But at a time when we're so reluctant to trust in our 401ks for our financial well-being, how about investing in "life experiences" that only travel can bring.

Invest in travel. The rewards are priceless.

1 comment:

joyful7997 said...

:-) If this was on facebook, I'd "like" this post.